Buyer persona: a psychological perspective
Buyer persona goes beyond "who" the customer is and delves into the "why" behind their choices, the motivations, frustrations, and drivers.
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CRINT Consulting
Nov 113 min read
Buyer Persona: What it is and how to apply it to your business.
Buyer Persona: O que seria e como aplicá-lo ao contexto do seu negócio.
CRINT Consulting
Sep 304 min read
The Influence of Music in Stores: How Musical Genres Impact Consumer Perception and Sales
Music is a powerful tool in sensory marketing that can shape the atmosphere of a store and directly influence consumer behavior. Beyond...
CRINT Consulting
Sep 302 min read
Improving Brand Identity and Customer Experience Through Strategic Sensory Marketing
The use of scents in retail environments is a sophisticated sensory marketing strategy aimed not only at enhancing the shopping...
CRINT Consulting
Sep 302 min read
Lighting and Customer Behavior: How to Create Relaxing or Energizing Retail Environments
Lighting plays a crucial role in shaping customers' emotional responses and behavior within a store. The choice of lighting can either...
CRINT Consulting
Sep 104 min read
Fibonacci, the Golden Ratio, and Logo Design: The Mathematical Secret Behind Successful Brands
Have you ever wondered why certain brand logos just stick  in your mind? Or why, when you look at some images, you instantly feel a sense...
CRINT Consulting
Sep 55 min read
Cultural Analysis in Business Expansion: The Hofstede Analysis Perspective and How to Apply It to Your Business
Introdução In an increasingly globalized world, interaction between different cultures has become an essential part of business...
CRINT Consulting
Aug 73 min read
Cost-Benefit: One of the Most Important Aspects of All Businesses
Cost-benefit is one of the most important aspects for any business. In this article, we will discuss what cost-benefit is and provide...
CRINT Consulting
Aug 62 min read
China: An Analysis from the Perspective of Cultural Dimensions
Introduction China, located in East Asia, is the most populous country in the world, with a population exceeding 1.4 billion people. It...
CRINT Consulting
Jul 292 min read
The Vesica Piscis: Sacred Geometry in Branding
Vesica piscis in Branding
CRINT Consulting
Jul 293 min read
The representation of art in advertising
Representação da arte em anúncios publicitários
CRINT Consulting
Jul 253 min read
The Critical Importance of Careful Rebranding: Avoiding the Pitfalls
Rebranding process and guidance
CRINT Consulting
Jul 243 min read
The importance of creating a strong brand: More than just visuals
Branding é 20% visuais e 80% estratégia
CRINT Consulting
Jul 2417 min read
Colors: meaning and history
Ao criar a sua marca, o seu branding, a embalagens dos seus produtos. Ou até mesmo ao reposicionar a sua marca no mercado.
CRINT Consulting
Jul 182 min read
The Importance of Business Consulting
Business consulting plays a crucial role in the success of small, medium and large companies, providing strategic and practical guidance...
CRINT Consulting
Jul 82 min read
Doing Business France: Cultural Aspects
Introduction The cultural analysis of France, based on the Hofstede Index, offers a comprehensive view of the characteristics that define...
CRINT Consulting
Jul 82 min read
Doing Business Brazil - Cultural Aspects of Brazil
Cultural aspects of Brazil and Hofstede Index In this article we will analyze the cultural aspects of Brazil according to the Hofstede...
CRINT Consulting
Jun 242 min read
On the couch advertising: Kinder Bueno and ID
ID and Freud The ID, according to Freud, is the primitive part of the mind that seeks immediate gratification of basic impulses and...
CRINT Consulting
Jun 182 min read
The Importance of Considering Cultural Aspects in Business Strategies
In today’s globalized and highly competitive world, companies across all sectors are expanding their operations beyond national borders....
CRINT Consulting
Jun 131 min read
The power of psychoanalysis in your marketing strategy
At CRINT Consulting, we explore the powerful connection between psychoanalysis and marketing strategies. Just as psychoanalysis delves...
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